At the top of the Bahlsen Group is the management board, comprising Philip Rumbol (CEO) and Scott Brankin (COO). The board establishes the company strategy and monitors its implementation. It lays down the guidelines and standards for the whole Bahlsen Group and controls the business units. Bahlsen has Business Units in the regions:
Phil Rumbol has been CEO at Bahlsen since April 2020. The Brit brings over 30 years of experience in transformation and brand development with companies such as brewery giant InBev, Cadbury, Heineken and Kraft. Before joining Bahlsen, he was a partner at the brand agency MullenLowe in London. At Bahlsen, Phil Rumbol is responsible for Group Brands & Insights, Group R&D, Group Portfolio Development, Group Quality Management, Group Strategy Development, Group Human Resources and Group Communication.
Scott Brankin, born in 1971, began his career at Bahlsen Group in 2000, first by leading the Marketing department at Bahlsen Poland as European Marketing Director, later at the Bahlsen headquarters in Hanover as European Marketing and Innovation Manager as well as Head of BAHLSEN Brand. In January 2008, Brankin returned to Bahlsen Poland and took on the role of Country Manager and Board Member. Since summer 2016 Scott Brankin is Member of the Management Board at Bahlsen. In this position, he is in charge of the regions D-A-CH (Germany, Austria, Switzerland), Central & Eastern Europe, Western Europe, Middle East and Africa. In addition, his responsibilities include the business areas Route-to-Market and Procurement.