At the top of the Bahlsen Group is the management board, comprising Jonathan Duffin (Chief Commercial Officer) and Cornelia Kaufmann (Chief Culture Officer). The board establishes the company strategy and monitors its implementation. It lays down the guidelines and standards for the whole Bahlsen Group and controls the business units. Bahlsen has Business Units in the regions:
Cornelia Kaufmann joined Bahlsen's Management Board as Chief Culture Officer in January 2022. Previously, she held various positions in Human Resources, People Management and Digital and Cultural Transformation at IKEA in Germany, Denmark and Sweden. She is responsible for the functions IT, Digital & Analytics, Human Resources, Communications, Transformation and Regulatory.
Jonathan Duffin started his career at Bahlsen UK in October 2013 as a Marketing Director. In 2015, he was promoted to General Manager UK & Ireland. Since the beginning of 2021 he has been a member of the Management Board. As Chief Commercial Officer (CCO), he is responsible for UK & Ireland, America, APAC, CEE, Western Europe and the MEA region. He is also in charge of Group Sales and Procurement.