December 20, 2016

Bahlsen Group invests in Rawbite to accelerate global roll-out of organic fruit and nut bars

The international Bahlsen Group has acquired a majority of Rawbite ApS, the Danish organic food brand and producer of organic fruit and nut bars.

Rolf Nolsøe Bau and co-founders of Rawbite, Morten Fullerton and Nikolaj Lehmann, will continue to head up Rawbite. Rawbite will be acting as a “stand-alone” business and the company’s headquarter will remain in Copenhagen, Denmark. 

Combining Rawbites brand, products and performance with Bahlsen’s global reach and resources will strengthen Rawbites international growth perspectives considerably and pave the road for an accelerated global expansion of Rawbite’s portfolio.

Rolf Nolsøe Bau, co-founder and director of Rawbite, says: “We are extremely happy with our new partnership with Bahlsen Group. With more than 125-years of heritage in the food industry, Bahlsen will provide the Rawbite brand with both strategic and financial muscles. Adding this to our relentless efforts of optimizing the Rawbite brand, product and distribution model, the partnership will provide a unique opportunity for us to reach even more consumers”.

Werner M. Bahlsen, Chairman and third generation owner of Bahlsen, says: “We are very impressed by Rawbites products and performance and look forward to work with the founders”.

The financial terms of the transaction are not disclosed.

November 28, 2016

Bahlsen Group launches new Corporate Website

  • Information hub for all relevant target groups
  • Modern design and inspiring content

Intuitive user guidance, emotional address and all important figures at a glance: The Bahlsen Group has completely revised its website and, starting immediately, presents its new look.



Bahlsen’s new website not only presents a brand-new design to its users, but also a multitude of new and revised content. The revision of the web presentation offers its users completely new access to the Bahlsen Group and its products. Thereby, all relevant target groups (consumers, business partners, employees, potential applicants, as well as NGOs and the media) now share one important point of web access.

Visitors to the site will find all the important figures and information about the Bahlsen Group, a magazine area, which offers users current insights into the company, a download area for important documents and images, an archive for press statements, and a collection of FAQs. The later offer answers to questions repeatedly asked by clients and partners. An informative area about career opportunities, including international job offers, rounds off the web presentation.

User guidance is intuitive; navigation is arranged in tiles. With each click, the users are offered a selection of content that could be of interest to them. Between the content, Bahlsen employees and their stories or quotes are shown. The website background changes per occasion and season and is a special visual gimmick, “We do not want a stark company website, we want to inspire our visitors with our content,” says Janina von Jhering, Corporate Communications Manager of the Bahlsen Group. “At the same time, we are showing how important the employees are for Bahlsen, and how diverse and rich their jobs are.”

The new Bahlsen website is completely responsive, and a German and an international version will go on air simultaneously. Roll-out of the website for further countries, in which Bahlsen possess business units, is still in planning. In 2017, Poland, as the second largest business unit of the Bahlsen Group, will follow first. The Berlin-based agency MOTOR Kommunikation GmbH is responsible for the design and technical support of our new web presentation.

January 01, 2016

Small, wafer-thin & innovative – Bahlsen presents innovations at the ISM

  • PiCK UP! minis conquer the national and international markets
  • Strong innovations by the Bahlsen brand ensure an innovative year in 2016

This year, Bahlsen is once again presenting itself at the “Internationalen Süßwaren Messe” (International Confectionery Trade Fair) in Cologne with its own booth (Hall 3.2, Booth C019). From 31st January to 3rd February, the German market leader for sweet biscuits will be surprising international trade fair visitors with innovations in the brands Bahlsen, PiCK UP! and Leibniz.

One of the main innovations this year will be the market launch of PiCK UP! minis. With the same recipe, but a different size, PiCK UP! thus presents itself in a practical snacking format. In this way, the brand will address further target groups and is making an innovative appearance in the international snack bar market. The size reduction of the PiCK UP! is purposely played on by Bahlsen at the trade fair booth through the integration of the Ames Room. Here an optical illusion makes objects on one corner of the room look larger than in the other. Also featured is the PiCK UP! Walking Act, which provides one or the other optical surprise in the Ames Room.

Wafer-thin and yet so crispy

The Bahlsen brand is presenting itself at the most important trade fair for sweets and snacks worldwide with its own show kitchen - inspired by the "Sweets on Streets Tour", which last year brought the modern baking trends from New York into the German cities. Here sweet baked creations with trendy toppings for instant tasting sessions were created before the eyes of an audience. This year, Bahlsen will be sweetening Germany's cities with the "Sweets on Streets Tour" again, allowing people to experience the brand. One absolute innovation for the European market are the Bahlsen Cookie Chips - wafer-thin, as crispy as crisps and yet as delicious as cookies. With this innovative type of cookie, Bahlsen is extending its snack range, setting completely new accentuations in the sweet biscuit segment. Further new products are the Comtess cake of the year "Choco Cheesecake", the "Mini Cookies Peanutbutter" and a heart-shaped, whole-grain version of the popular Bahlsen ABC Russisch Brot ('Russian Bread'). In addition, visitors will be delighted by the new seasonal articles by the Bahlsen brand, "Lebkuchen Sticks", "White Stars", and the Christmas tin 2016 decorated with fairytale scenes.

The International World of Bahlsen

Bahlsen is presenting itself in diverse ways in the international sector. The company will be extending its Leibniz Zoo range with its new product "Bears & Bees". In addition to the big innovation PiCK UP! minis, the PiCK UP! bar will be produced in a flowpack for export for the first time. Bahlsen will be permitting visitors to the ISM to submerge themselves in its international world and explore important export markets via an interactive flatscreen.