Willem de Bruijn becomes new Global Brand Officer
Willem de Bruijn has become new Global Brand Officer at Bahlsen since 19 June 2017. Mr de Bruijn will be responsible for the entire brand architecture, the global product portfolio and our future innovations of the Bahlsen Group in the newly established international "Brand Strategy" department. Mr de Bruijn will be reporting directly to Management Board member Ms Daniela Mündler.
The 45-year-old marketing expert is Dutch and studied Business Management at the University of Groningen. Following his graduation, he held several positions in the marketing area, for example with Kraft in the Netherlands and in France, before moving to Mondelez in Zurich, where he held the positions of Brand Equity Director and Marketing Innovations Director. In 2015, he joined Jacobs Douwe Egberts in the Netherlands as their Global Marketing & Innovations Director.