The German family enterprise Bahlsen is an international sweet biscuit manufacturer. In Germany Bahlsen is the most successful manufacturer in this market and with the brands BAHLSEN and LEIBNIZ market leader. Also throughout Europe, Bahlsen is one of the most successful sweet biscuit companies.
The company's roots go back to 1889, when Hermann Bahlsen founded the "Hannoversche Cakes-Fabrik H. Bahlsen" and employed ten people. Today, more than 130 years later, the company has an international presence with its biscuits, waffles, chocolate bars and cake, employing 2,630 People.
The Bahlsen Group is directed by a management board consisting of Phil Rumbol (CEO), Jonathan Duffin (Chief Commercial Officer) and Cornelia Kaufmann (Chief Culture Officer).
The company headquarters is in Hanover. The management and office staff work in historic buildings that are protected monuments. Production takes place today at six sites:
The company's diverse product portfolio ranges from modern biscuits and wafers to cakes and seasonal products, and also includes biscuit-based snack bars, sweet snacks and recently organic fruit & nut bars. Internationally the products are marketed mainly under the strong and popular BAHLSEN brand. The products and branding in different countries may sometimes vary as national products, regional references and consumer habits are taken into account. For example, in Germany, Poland, Luxembourg and Austria LEIBNIZ exist as a separate brand for all products which focus on the field of butter biscuits. The partly international and partly national brands of the Bahlsen Group are as follows: BAHLSEN, LEIBNIZ, PiCK UP!, Brandt, KRAKUSKI, HIT and RAWBITE.
Our baking production lines have to handle enormous demand: in 2020 alone, the company baked and supplied more than 130,000 tonnes of sweet baked goods. The most important market for Bahlsen is Germany, which accounts for approximately half of the turnover. Products such as LEIBNIZ butter biscuit and the PiCK UP! biscuit bar have cult status here. But in international markets, too, our products have a growing fan club: Bahlsen exports products to more than 55 countries.
Our baked goods stand for enjoyment and love of life. For generations – more than 130 years now – the sweet pleasure of biscuits has been associated with the Bahlsen name. The unmistakable taste, the consistently high quality and trust in the product have made Bahlsen what it is today: a successful and modern family company.
We can’t do it any other way: every single part of the company focuses on quality. This philosophy is based on the company’s own standards and the way we see ourselves as a maker of branded goods. The high quality standards start with the choice of raw materials and apply equally to their processing, packaging and delivery.
For us, quality relates both to our products and to our wonderful employees. Their expert knowledge and commitment ensure that we can provide customers with the product experience that they desire at an constantly high level.
Everything that is good, could be even better. We set this benchmark not only for our products, but also for all processes in the company. From purchasing and production to logistics and sales: the guiding principle that defines the company at all times is continuous improvement.
With the courage to try new things, our determination to succeed, passion in everything we do, and our strong brands; in the future, Bahlsen will continue to innovate to meet consumer needs across the world.