The company's diverse product portfolio ranges from modern biscuits and wafers to cakes and seasonal products, and also includes biscuit-based snack bars, sweet snacks and recently organic fruit & nut bars. Internationally the products are marketed mainly under the strong and popular BAHLSEN brand. The products and branding in different countries may sometimes vary as national products, regional references and consumer habits are taken into account. For example, in Germany, Poland, Luxembourg and Austria LEIBNIZ exist as a separate brand for all products which focus on the field of butter biscuits. The partly international and partly national brands of the Bahlsen Group are as follows:

The BAHLSEN brand is known for creating beautiful sweet indulgences which bring that little something extraordinary to peoples lives, helping us all to take in a moment to savour. The variety and high quality of the range is the result of over 130 years of craftsmanship with love for detail. It takes patience, but we’re dedicated to crafting beautiful biscuits.

LEIBNIZ is the No. 1 brand in the biscuit segment and has been creating products for families of all kinds for over four generations. 

LEIBNIZ wants to be a reliable companion in everyday family life and wants to give families a delicious snack - with its products such as the butter biscuit - they can rely on with a clear and healthy conscience.

Since spring 2022, the traditional brand has presented itself in a new design and with a new slogan: "You know best what's good.". Along with the relaunch, LEIBNIZ integrates the Nutri Score on all products for the first time and introduces the new product "Fruits" , which is made only with the sweetness from fruits, with Nutri Score A.

PiCK UP! is our tasty chocolate biscuit bar with the special ‘KNACK’ (which in German stands for crunchy snap) – combining a solid layer of high quality chocolate with two crunchy biscuits.

PiCK UP! believes that with a positive mindset, you can get anywhere you want to be. The brand gives you that little push that you need to reset mentally and move forward again.

PiCK UP! was successfully launched in Germany in 1999 and since then has been conquering many markets across the globe. PiCK UP! is available in several formats and various flavours.

Hobbits, baked with oat flakes and wholemeal wheat flour, are sold under the BRANDT brand of biscuits. They are a great option for all those who want a biscuit that has a full taste with good ingredients, but also contains fibre. The BRANDT brand exists only as a national brand in Germany at present.

At Krakuski we faithfully profess the craft of confectioners, who created original Krakuski recipe, handed down from generation to generation. Each generation of confectioners uses those recipes and at the same time enriches them on their own way, to create new, delicious version of Krakuski. Their passion and creativity constantly inspire them to invent new tasteful ideas for biscuits. This is why our biscuits are always delicious and simply melt in your mouth. "Krakuski. Tradition with a scent of novelty."

In Poland HIT is the leader in the sandwich segment. The brand’s portfolio includes a number of taste variations, but the number-one bestseller is the classic chocolate version known in Poland since the 1990s. The success of HIT biscuits is largely based on the strong image of the brand which is associated with the good things in life – friends, music and great fun! The feature that makes HIT special is a delicious  creamy filling between two crunchy biscuits, packed in a recognisable red roll. In addition to classic taste variations such as chocolate, coconut, vanilla or nuts, HIT range is extended every year with seasonal taste variations which in recent years have been growing in popularity. These new variations refresh the brand’s image and attract new HIT consumers.

The idea behind RAWBITE is to create a delicious snack from just a few ingredients such as dates, cashews and almonds. It can be brought along and enjoyed anywhere and at the same time put you in a good mood. The fruit and nut bars are 100% organic, vegan, gluten- and lactose-free and contain no added sugar as the sweetness comes from the dates alone. Regardless of whether you are on the go, in between meals, before or after sports, RAWBITE supports a conscious and active lifestyle.