Strategy and Goals

The protection of the environment and the sustainable management of all resources are crucially important to us. Not least for this reason, customers and partners around the world have tremendous confidence in the company, its products, and its brands. This success is largely owed to the employees of the family business, who are the heart of Bahlsen. In a nutshell: Excellence in quality and entrepreneurial responsibility go hand in hand here at Bahlsen.

We do not merely talk about a sustainable transformation process. We shape it.

We take responsibility for people, products, and nature. This is a part of our DNA. For us, sustainability is a continuous process of learning and change. We set ourselfs ambitious goals that aim to improve our own sustainability performance.

In this connection the issue of transparency, above all, is extremely important to us - both in relation to our products in terms of such matters as their origin, features and characteristics, and also in relation to our responsibility for the environment and society.